“Cross-culture Communication Plan” contributes significantly to differentiate Runbow from Chinese local logistics players. In the last years, more than 20 experts from a dozen of countries, such as France, England, U.S.A. Germany, Czech, Lithuania, Congo, have been working in Runbow. They brought us western values, and work methodologies while working hand-in-hand with our people. The cross-culture management pushed Runbow people to be more open to the world, more efficient and helped to understand better our western multinational clients.